Case Study: Merck Animal Health builds trust with cattle producers through MorganMyers' micro influencer program

Merck Animal Health boosts engagement to 4.27% with MorganMyers

The customer, Merck Animal Health, faced the challenge of increasing awareness and affinity for its company and brands among cattle producers with whom it was not regularly engaging. The vendor, MorganMyers, implemented a micro influencer program to address this.

MorganMyers executed a yearlong program partnering with three micro influencers to create authentic content highlighting seasonal challenges and relevant Merck Animal Health products. The solution successfully generated 216,000 impressions and 8,800 engagements, surpassing its primary goal by achieving a 4.27% engagement rate.

Merck Animal Health