Case Study: Iowa Premium builds a stronger brand story with MorganMyers

Iowa Premium boosts engagement with MorganMyers and 39.6% email open rates

Iowa Premium, a regional beef processor and part of National Beef, faced the challenge of crafting a compelling brand story to drive confidence, engagement, and value in its products. The vendor, MorganMyers, was engaged to develop a creative platform to tell the story of its high-quality, corn-fed beef and the farm families behind it.

MorganMyers implemented a comprehensive brand refresh centered on the "A better way to beef" platform. The solution included new photography and video, collateral for internal and external audiences, a redesigned website, and a video mailer launch. As a result, the brand reinvigoration created significant excitement. The new Iowa Premium website became a top-performer for its parent company, averaging 200 views per month, while the email campaign achieved a 39.6% open rate.

Iowa Premium