Case Study: Iowa Corn builds goodwill and boosts social engagement with MorganMyers

Iowa Corn drives 1.5M impressions with MorganMyers

The customer, Iowa Corn, faced economic hardships and uncertainty in early 2022, which created a need to build rapport and understanding among Iowans. The vendor, MorganMyers, implemented a social media campaign to connect farmers and non-farmers by highlighting corn's positive impact on everyday life.

MorganMyers launched the #iowanswin campaign across social media and at sponsored events to encourage Iowans to share their wins. This solution generated significant engagement, resulting in 1.5 million impressions, over 40,800 engagements, and 378 user-generated posts during the campaign period, successfully building goodwill for Iowa Corn.

IOWA Corn