Case Study: Illinois Soybean Association engages 50+ Chicago-area influencers with MorganMyers

Illinois Soybean Association engages 50+ influencers with MorganMyers

The Illinois Soybean Association sought to build relationships with key industry influencers and gain insights into supply chain stakeholders' perspectives. They partnered with the marketing firm MorganMyers to address this challenge through a targeted event series.

MorganMyers created a series of hands-on, progressive dinner experiences for Chicago-area influencers, built around shared values like sustainability. The solution successfully engaged over 50 influencers, with 100% of guests saying they would recommend the event. This allowed the Illinois Soybean Association to deepen relationships and provide unique insights, achieving their objective of fostering ongoing collaboration.

Illinois Soybean Association