Case Study: Illinois Farm Families achieves greater consumer reach and influencer engagement with MorganMyers

Illinois Farm Families reaches 1.6 million consumers with MorganMyers

The customer, Illinois Farm Families, faced the challenge of educating Chicago consumers about how their food is grown and wanting this information to come from a trusted source. The vendor, MorganMyers, implemented an influencer marketing service to address this by cultivating relationships with valued health and wellness influencers.

MorganMyers created meaningful in-person farm experiences and provided educational content to these influencers. This solution successfully cultivated 72 influencers, surpassing the goal by 144%, and reached an additional 1.6 million consumers. The campaign also drove significant social media growth, including a 60% increase in Instagram followers.

Illinois Farm Families