Case Study: Illinois Farm Families boosts organic and direct traffic with MorganMyers website redesign

Illinois Farm Families boosts organic traffic 53% with MorganMyers

The customer, Illinois Farm Families, a trusted voice on food and farming information, faced the challenge of providing an optimal online experience for millennial parents seeking information. They partnered with the vendor MorganMyers to redesign their website, focusing on UX and SEO to better serve this audience.

MorganMyers implemented a solution that layered timely content based on trending searches with farmer perspectives, creating a comprehensive and user-friendly web experience. This approach resulted in a significant measurable impact: the new Illinois Farm Families website saw a 53% increase in organic traffic and a 152% increase in direct traffic, surpassing their first-year visitor goal by 25% with 100,000 total visitors.

Illinois Farm Families