Case Study: Illinois Corn Marketing Board expands trust in corn farmers with MorganMyers branding and media campaign

Illinois Corn Marketing Board reaches nearly 90% of key Illinois households with MorganMyers

The Illinois Corn Marketing Board faced the challenge of connecting with conscientious consumers to build trust and demonstrate the value and sustainability of Illinois corn farmers. The vendor MorganMyers was engaged to help position these farmers as leaders.

MorganMyers implemented a solution centered on a compelling brand video that showcased farmer values and corn's role in food, fuel, and exports. This video was distributed through a mix of programmatic digital display, CTV, social, and broadcast media advertising. The campaign achieved significant results for MorganMyers, including nearly 10 million impressions from YouTube pre-roll ads, over 6.4 million TV ad impressions reaching nearly 90% of households in key areas, and more than 14,000 engagements on Facebook.

Illinois Corn Marketing Board