Case Study: Illinois Beef Association engages millennial consumers with MorganMyers' real beef social campaign

Illinois Beef Association reaches 424,670 millennials with MorganMyers

The Illinois Beef Association faced a challenge as the trend of plant-based meat alternatives grew, with these products often being perceived as more nutritious. They partnered with the marketing firm MorganMyers to address this and reinforce that real beef is still the best choice for consumers.

MorganMyers implemented a social media campaign on Facebook, using a series of ads that directly compared the qualities of real beef to plant-based alternatives. This approach successfully sparked consumer engagement and educated millennial shoppers. The vendor achieved significant results, including over 1.2 million message impressions, reaching over 424,000 millennial consumers, and generating 848 interactions.

Illinois Beef Association