Case Study: Illinois Beef Association builds trust with parents through a digital campaign by MorganMyers

Illinois Beef Association reaches 2.9 million Chicagoland parents with MorganMyers

The Illinois Beef Association sought to build trust and raise awareness among Chicagoland parents by showcasing the local family farmers behind their product. They partnered with the vendor MorganMyers to create a digital campaign that would highlight these families and their sustainable practices.

MorganMyers developed a campaign centered on a video and photo shoot with a young farm family, which was promoted through digital advertising on social media, YouTube, and CTV. The campaign's core message was "Family owned. Responsibly raised. Close to home." This effort reached 2.9 million parents, generated over 738,000 video views, and drove 63,000 engagements, successfully connecting consumers with the farmers.

Illinois Beef Association