Case Study: Illinois Beef Association builds consumer trust with MorganMyers

Illinois Beef Association reaches 2.85 million consumers with MorganMyers

The Illinois Beef Association faced the challenge of improving beef's image and building consumer trust in Illinois farmers amidst widespread misinformation about food production. They partnered with marketing vendor MorganMyers to launch a targeted campaign during Illinois Beef Month.

MorganMyers implemented a localized campaign leveraging digital channels and influencer partnerships to connect with consumers on shared values like health and transparency. The solution reached 2.85 million consumers, generated 1,400 social engagements, and drove 730 website views. MorganMyers successfully helped the association engage its audience at scale.

Illinois Beef Association