Case Study: Hormel Foods engages Super Bowl fans in corporate responsibility with MorganMyers

Hormel Foods sends 10,000 letters with MorganMyers

Hormel Foods sought to create an interactive experience at the Super Bowl Live event to support its corporate social responsibility efforts and show support for military service members. The vendor MorganMyers was engaged to develop a digital activation for this purpose.

MorganMyers transformed a booth into digital letter-writing stations where attendees could sign custom thank you notes. This solution resulted in nearly 1,000 letters sent during the event and 10,000 sent by the campaign's end, while also achieving over 24 million in media reach. The activation successfully allowed Hormel Foods to continue its tradition of supporting the military and delighted consumers.

Hormel Foods