Case Study: Hormel Foods boosts breakfast product awareness and trial with MorganMyers

Hormel Foods drives 951.7K impressions with MorganMyers

Hormel Foods sought to raise awareness and drive trial for its new BLACK LABEL™ Oven-Baked Egg Bites™ and Breakfast Combos product line. The challenge was to successfully launch this new product amid the coronavirus pandemic. The company partnered with the vendor MorganMyers to execute this campaign.

MorganMyers implemented a mobile breakfast tour with stops at grocery stores and medical centers for product sampling and couponing, which was amplified through social media and a cause-marketing tie-in. This solution led to the distribution of 2,800 samples and 1,500 coupons. The campaign also generated 951.7K social media impressions, 2,300 engagements, and reached 66K people through local news coverage, successfully meeting its objectives for MorganMyers' client.

Hormel Foods