Case Study: Bob Evans Farms modernizes its CPG website and improves product discovery with MorganMyers

Bob Evans Farms boosts organic search sessions and engaged sessions with MorganMyers

Bob Evans Farms, a food producer, had an outdated WordPress website that was not ADA compliant and lacked SEO fundamentals. It failed to showcase their full brand portfolio, hindering product discovery. They partnered with marketing vendor MorganMyers for a website redesign and development to address these challenges.

MorganMyers implemented a new SEO-forward site structure with improved navigation, accessibility, and integrated product information. The solution included a robust store locator and a branded blog to engage consumers. The vendor's work resulted in significant improvements in organic search sessions and engaged sessions for Bob Evans Farms.

Bob Evans Farms