Morgan
26 Case Studies
A Morgan Case Study
Morgan Agency partnered with Landsec, a leading European real estate company, to address the challenge of inspiring its people with a meaningful purpose during a period of significant industry uncertainty and internal change. The engagement began as a strategy articulation project but evolved to meet the need for a more unified organizational culture.
The solution involved designing connected programs including a purpose-driven Strategy on a Page and a comprehensive Cultural Blueprint to establish consistent behaviors and language. Morgan Agency further supported Landsec by creating the Spotlight reward and recognition programme and the Next Level Learning & Development brand. Results included the highest ever engagement with an employee initiative and the establishment of an annual Culture Blueprint Benchmarking Review to measure and manage cultural progress.