Case Study: Herbert Smith Freehills brings its five-year strategy to life with Morgan Agency

Herbert Smith Freehills boosts strategy understanding to 92% with Morgan

Herbert Smith Freehills, a global law firm, partnered with the vendor Morgan to develop a new vision and communicate its five-year strategy. The challenge was to co-develop this new strategic narrative and convey it in a simple, compelling way to a time-poor, hard-to-impress global audience of employees.

Morgan implemented an integrated global campaign that included conference materials, a presentation toolkit, a storytelling animation, and intranet assets. The results were highly successful; a subsequent communication survey showed 92% of employees across Australia and Asia strongly agreed or agreed that they understood the firm’s strategy, demonstrating clear confidence in the firm's direction.

Herbert Smith Freehills