Case Study: Freshfields Bruckhaus Deringer builds a more connected culture and purpose with Morgan Agency

Freshfields Bruckhaus Deringer engages 1,500+ employees across 28 offices with Morgan

Morgan Agency partnered with Freshfields Bruckhaus Deringer, a leading global law firm, to help it shift its corporate culture and move away from a rigid, rules-based approach. The firm's challenge was to embed a more connected and high-performance culture aligned with its purpose and strategy, despite its large, global size of over 5,000 employees.

The solution from Morgan involved co-creating a set of foundational behavioural principles through extensive global workshops engaging 1,500+ employees. Morgan implemented an annual culture measurement cycle to track progress and provide actionable feedback. The agency also delivered comprehensive communications, change training, and coaching for leaders to support the transformation. This empowered leaders to take ownership of local cultural action plans, setting the firm on a positive new course with overwhelmingly positive feedback.

Freshfields Bruckhaus Deringer