Case Study: RSM US LLP achieves seamless domain transition and increased organic traffic with MoreVisibility

RSM US LLP increases organic traffic 11.23% with MoreVisibility

RSM US LLP, a leading US provider of audit, tax, and consulting services, faced the major challenge of executing an international rebranding and domain change from McGladrey.com to RSMUS.com without negatively impacting its organic search visibility. Partnering with MoreVisibility and using the Conductor Searchlight platform, the goal was to embed SEO into this large-scale overhaul to mitigate risk and find opportunities for improvement.

MoreVisibility implemented a comprehensive strategy focused on risk mitigation, value creation, and business growth. This involved meticulous planning for URL redirects, content consolidation, and leveraging data to guide the transition. The results were exceptional, with a 99.18% success rate on redirects at launch and a complete re-indexation of the new site within four weeks. MoreVisibility's efforts led to an 11.23% year-over-year increase in organic traffic, exceeding all expectations for the rebranding project.

RSM US LLP