Case Study: NYU Langone Health boosts web-scheduled appointments with MoreVisibility

NYU Langone Health boosts web-scheduled appointments 73% with MoreVisibility

NYU Langone Health partnered with MoreVisibility to modernize patient acquisition and prepare for an AI-driven future. Their challenge was to efficiently acquire patients at a significant scale while maintaining relevance to specific specialties and locations, personalize outreach across unpredictable patient journeys, and future-proof their strategy for emerging AI search experiences without losing near-term performance.

MoreVisibility implemented an audience-first strategy, replacing channel-first planning with data-informed segmentation and actionable personas. This was activated through a campaign architecture built for high-intent search and Performance Max. The solution led to a 73% increase in web-scheduled appointments, supported by a 32% lift in conversion rate and a 30% increase in click-through rate, creating a scalable and future-proof framework for healthcare marketing.

NYU Langone Health