Case Study: IEEE achieves all-time high membership with MoreVisibility's digital advertising campaigns

IEEE boosts membership 19% YoY with MoreVisibility

MoreVisibility partnered with IEEE, a global organization for engineering and computing professionals, which sought to grow brand awareness and increase membership renewals and acquisitions. The challenge was to strategically scale IEEE's digital advertising efforts to reach its ideal audience more effectively.

The solution implemented by MoreVisibility involved expanding into new programmatic advertising channels like audio and streaming while optimizing existing search and display campaigns. This strategy resulted in a 200% improvement in search conversions and a 1,000% improvement in display conversions. Most significantly, MoreVisibility's efforts contributed to IEEE's worldwide membership reaching an all-time high, with U.S. professional memberships growing by 19% year-over-year.

IEEE