Case Study: Harper College drives year-round student acquisition with MoreVisibility

Harper College boosts University Center RSVPs 214% with MoreVisibility

Harper College, a community college serving Chicago's northwest suburbs, faced the challenge of reaching diverse student audiences year-round with a decentralized and siloed marketing operation. They partnered with the digital marketing agency MoreVisibility to bring data-driven clarity and cross-channel performance to their student acquisition campaigns.

MoreVisibility implemented a multichannel, audience-centric framework for Harper College, reorganizing planning by market segment and utilizing a media mix that included Paid Search, YouTube, and social media. By leveraging first-party data and AI-driven optimization, the vendor enhanced personalization and built efficient audience segments. This strategy resulted in a 77% increase in website traffic, a 49% increase in form submissions, and a 214% increase in information session RSVPs for the college's University Center initiative.

Harper College