Case Study: a luxury jewelry ecommerce client achieves a 39% ROAS increase with MoreVisibility Google Ads management

a luxury jewelry ecommerce client boosts ROAS 39% with MoreVisibility

An ecommerce client in the luxury jewelry space was losing significant impression share and sales to its competitors. They enlisted MoreVisibility to help strategically scale their Google Advertising efforts to improve these results.

MoreVisibility's campaign management team conducted a comprehensive audit and completely reimagined the Google Ads campaign structure. The solution involved refining keyword targets, eliminating wasted spend, and revising the deployment of Google Performance Max. This strategy resulted in a 39% increase in ROAS, a 32% improvement in click-through rate, and the highest impression share achieved year-over-year for the client.