Case Study: CTAM streamlines complex automated direct mail with More Vang’s Banjo

CTAM automates 3,000 daily mailers with More Vang

The customer, CTAM (Cable & Telecommunications Association for Marketing), a non-profit cooperative marketing communications company, faced the challenge of managing complex, high-volume direct mail campaigns for its numerous member brands. To efficiently send targeted offers to consumers who were moving or likely to move, CTAM turned to vendor More Vang and its Banjo marketing automation service.

More Vang implemented a fully automated solution using Banjo to process daily data feeds, clean and certify the data, and generate thousands of customized mailers. This system utilized Templates/Assets/Rules (TAR) logic to create data-driven artwork specific to each recipient and their location. The result was that CTAM could process, print, and mail approximately 3,000 personalized offers every business day without any manual effort, providing valuable leads to its member companies accurately and timely.

CTAM (Cable & Telecommunications Association for Marketing)