Case Study: Crafton Tull wins $72 million in new K-12 contracts with More Branding

Crafton Tull wins $72M in K-12 contracts with More Branding

Crafton Tull, an architecture firm, faced a significant challenge after the 2008 economic downturn severely reduced construction projects. To counter this, they engaged More Branding to help them capture more market share in the more stable K-12 education sector. The vendor was tasked with showcasing the firm's expertise to school administrators.

More Branding developed a campaign featuring a series of case study booklets mailed over twelve weeks. This solution highlighted Crafton Tull's past projects with statistics, photos, and testimonials. As a direct result of this campaign by More Branding, the customer secured $72,000,000 in new design and build contracts.

Crafton Tull