Case Study: Decision Foundry delivers better data experiences with Moqups

How Decision Foundry Uses Moqups to Deliver Better Data Experiences

Decision Foundry is a data UX and BI services firm that builds dashboards, applications, and automated reports for clients across performance marketing. With teams spread across New York, Charlotte, Toronto, and Bangalore, they needed a better way to collaborate early with stakeholders, align on requirements, and reduce the risk of expensive BI projects going unused. They used Moqups for online wireframing and prototyping.

Moqups gave Decision Foundry a shared workspace where analysts, developers, and clients could review low-fidelity wireframes, leave comments, and approve designs before development began. The team built reusable BI templates in Moqups, moved from rough mockups to clickable prototypes, and validated feasibility with front-end developers early. According to Decision Foundry, this approach saved more than 50 work hours on some projects, improved accountability, and helped de-risk delivery by ensuring client sign-off before coding.

Decision Foundry

Ross C. Jenkins

Chief Executive Officer