Case Study: The Hub Group achieves high-engagement immersive virtual events with MootUp

The Hub Group - Customer Case Study

The Hub Group, a digital experiences agency, faced the challenge of pivoting to virtual events for a surge of new clients during the pandemic. They needed an intuitive, web-based platform to combat zoom fatigue, provide sponsor value, and offer a customizable virtual world for their attendees. They partnered with MootUp and its immersive 3D metaverse platform to meet these objectives.

MootUp's solution provided a fully branded and accessible environment that required no downloads, enabling high engagement through features like video avatars and interactive objects. The results were highly successful, with The Hub Group now offering immersive events for major global clients. Measurable impacts included 98% of attendees interacting with other participants, 86% staying for over two hours of a three-hour event, and 100% of feedback being five-star reviews.

The Hub Group

Hugo Castro

Chief Executive Officer