Case Study: Old Mutual achieves immersive digital engagement with MootUp's Metaverse platform

Old Mutual boosts metaverse engagement with MootUp as 94% of VR users rate it highly

Old Mutual, through its accredited agency franchise LifeSquared, sought to revolutionize its customer and employee engagement by exploring innovative digital experiences in the metaverse. The challenge was to create an immersive event that could showcase future-forward technology, test new customer journeys, and demonstrate the company's commitment to digital innovation and inclusivity.

Partnering with MootUp, Old Mutual implemented the MootUp Metaverse platform to host a pioneering hybrid event. The solution featured immersive, branded environments for live sessions and interactive customer journey scenarios, accessible from any device without downloads. The results were highly successful, with 85% of participants joining via VR headsets and 94% of those users rating their experience highly. Notably, 98% of participants aged 35-44 gave high ratings, and the event was praised as an innovative solution that could replace the need for travel for training. MootUp's platform provided valuable data analytics and effectively met Old Mutual's objectives for engagement and digital transformation.

Old Mutual