Case Study: Maspira Group creates an immersive metaverse event with MootUp

Maspira Group Exploring The Metaverse

Maspira Group, a strategy consulting and innovation design firm, faced the challenge of hosting a large-scale, immersive thought-leader event on the metaverse during the pandemic. They required a platform that could support over 2,000 attendees with breakout rooms, multi-screen content streaming, and the ability for participants to move freely and interact in a virtual space, moving beyond standard video conferencing. They selected the MootUp virtual events platform for this task.

The solution from MootUp was a no-download, cross-platform service that prioritized engagement through customizable avatars and interactive games. The resulting event, "Spring Break on Mars," was a tremendous success, receiving overwhelmingly positive feedback from attendees who praised its immersive and social nature. Maspira Group's CEO, Mel Lim, rated her experience with MootUp a perfect ten, highlighting the platform's success in delivering a memorable and effective virtual event.

Maspira Group

Mel Lim

Chief Executive Officer