Case Study: ION Business Strategies boosts virtual event engagement with MootUp

ION Business Strategies - Customer Case Study

ION Business Strategies, an agency specializing in medical and education training conferences, faced a severe challenge when the COVID-19 pandemic forced the cancellation of in-person events. Their initial shift to traditional video conferencing platforms led to high drop-off rates and attendee fatigue, threatening their business. They needed an engaging, secure virtual solution that could replicate the interactive nature of their live events for their clients, which include non-profits with strict requirements.

The vendor, MootUp, provided a 3D virtual event platform featuring dynamic avatars, an interactive exhibit hall, and no-download accessibility. With exceptional customer support, MootUp helped the non-technical ION team build custom virtual worlds for two major health conferences. The results were highly positive, with attendees praising the live experience, networking opportunities, and unique features like a wellness hub. The client, the Colorado Department of Health, was very pleased with the outcomes, and ION credited MootUp with helping them not only survive but thrive.

ION Business Strategies

Beth Ingham

Founder