Case Study: Basis Health boosts engagement in healthcare research with MootUp

Basis Health runs 3 workshop environments in MootUp

Basis Health, an award-winning international healthcare market research consultancy, sought to move beyond standard 2D web conferencing tools. Their challenge was to create a more engaging and natural virtual environment for conducting sensitive focus groups with healthcare professionals, patients, and consumers, while also preserving participant anonymity. They partnered with MootUp and its Metaverse for Events platform to pilot this innovative approach.

MootUp provided an immersive, browser-based 3D metaverse solution featuring customizable full-body avatars and interactive environments. This solution enabled life-like interactions through gestures and activities, which increased respondent engagement and comfort when discussing sensitive topics. The implementation was a success, with Basis Health reporting enhanced openness in discussions and positive feedback on the intuitive and engaging user experience, successfully proving their hypotheses about the metaverse's potential for market research.

Basis Health