Case Study: Asahi Philippines launches GoodDay in the metaverse with MootUp

Asahi Philippines - Customer Case Study

Asahi Philippines, a global beverage company, faced the challenge of launching its new Good Day cultured milk product in the Philippines during the Covid-19 pandemic. They needed a highly accessible, web-based virtual event platform that was customizable to reflect the brand's Japanese heritage and could support live entertainment and a dedicated press room. They turned to the metaverse platform MootUp for the solution.

MootUp provided a solution accessible on any device without downloads, creating a fully customized virtual world that included a Japanese airport terminal theme, video avatars, and private meeting spaces. The results were highly successful, with the vendor reporting that 100% of attendees interacted with other participants, 80% stayed for over two hours of the three-hour event, and all feedback received was a five-star rating. The leadership at Asahi Philippines praised MootUp for unifying participants and successfully mimicking a physical gathering.

Asahi Philippines

Hemalatha Ragvan

Chief Executive Officer