Case Study: Danimals builds a more engaged social community with Moosylvania

Danimals boosts social engagement with Moosylvania through a new packaging rebrand and influencer giveaway

The yogurt brand Danimals faced a challenge with its dormant social media presence and needed to build an engaged community to support its upcoming product rebrand. The vendor Moosylvania was engaged to revitalize its social platforms using organic content and influencer partnerships.

Moosylvania's solution involved refreshing Danimals' social feeds with relatable, high-energy lifestyle content and partnering with parenting influencers. To drive engagement, they executed a Nugget Couch giveaway and shared behind-the-scenes material to tease the rebrand. This approach successfully shifted the brand's social media tone and expanded its reach through trusted voices.

Danimals