Case Study: Chloe Wines grows awareness with Moosylvania

Chloe Wines drives 273,000 impressions with Moosylvania

Chloe Wines wanted to grow awareness for its Pinot Grigio through a collaboration with designer Lele Sadoughi and a limited edition bottle. The challenge was to amplify this partnership in a fresh, relevant way, a task taken on by the vendor Moosylvania.

Moosylvania's solution was the #TakeABow digital campaign, creatively directing influencer content around an unboxing experience of a luxury gift box containing the bottle. The campaign extended into lifestyle content, generating over 273,000 impressions, 6,000+ interactions, and 2,400+ new Instagram followers for Chloe Wines.

Chloe Wines