Case Study: Arby’s achieves viral organic engagement with Moosylvania

Arby’s earns 1M organic views with Moosylvania

The customer Arby's, in partnership with comedy star Cedric the Entertainer, faced the challenge of creating engaging content to promote a limited-time BBQ sandwich collaboration. The vendor Moosylvania was tasked with developing a strategy to generate excitement for the new menu items.

Moosylvania's solution involved producing a series of on-location comedy skits featuring Cedric the Entertainer taking over an Arby's restaurant. The vendor filmed four organic content posts, which earned over one million organic impressions and 65,000 post interactions. The campaign's success led to a follow-up partnership with Arby's for another product launch.

Arby’s