Case Study: Casper achieves market-disrupting online growth with Moosend landing pages

How Casper Marketing Saved a Sleepy Industry

Casper, the direct-to-consumer mattress brand, needed to overcome a fundamental trust barrier: convincing shoppers to buy a mattress online without trying it in-store. To scale its eCommerce presence and communicate a clear lifestyle-driven value proposition, Casper used Moosend’s landing pages to create focused, on-brand pages that build authority and drive conversions.

By using Moosend’s drag-and-drop landing page builder and templates, Casper produced clean, persuasive pages with strong headlines, benefit-focused copy, testimonials and clear CTAs. The approach helped Casper disrupt a $15 billion industry — growing to 300+ employees, expanding its product line and retail footprint (20+ stores), topping $400M in sales last year, reaching over 1 million customers across 8 countries and achieving a $750M valuation — results Moosend’s landing pages supported.

Casper