Case Study: easyJet achieves 100%+ higher open rates and 25% higher click-through rates with Moosend

EasyJet Transformed Email Personalization by Seeing Memories not Data

easyJet, a 25-year-old household-name airline, wanted to move from generic promotions to truly customer-centric communications by celebrating individual passenger journeys with a “How 20 Years Has Flown” anniversary campaign. The challenge was to turn complex travel histories into emotionally resonant, culturally adaptable emails at scale — a task made feasible today by email marketing and automation platforms such as Moosend.

Using data-driven storytelling and Moosend’s personalization and automation capabilities (countdowns, dynamic recommendations and rich variable content), easyJet produced more than 12 million unique, hyper-personalized emails. The campaign delivered measurable impact: more than 100% higher open rates, a 25% higher click-through rate, 7.5% of recipients booked within 30 days, a 14× stronger emotional response versus prior promos, and a 30% conversion uplift in Switzerland — demonstrating Moosend-powered personalization drove engagement and bookings.

easyJet