Case Study: Dollar Shave Club achieves viral landing-page success and rapid customer acquisition with Moosend

Dollar Shave Club - Customer Case Study

Dollar Shave Club, a subscription razor startup, needed to break through a crowded market dominated by incumbents like Procter & Gamble and overcome strong brand loyalty among consumers. Moosend highlights this challenge as an example for its Landing Pages offering—showing how a bold, personality-driven video on a landing page can capture attention and drive conversions.

Moosend’s solution is a simple drag-and-drop video element in its Landing Pages builder that makes adding hosted videos (YouTube, Vimeo, etc.) and supporting copy effortless for marketers. Using the same video-driven approach Dollar Shave Club used, the company saw massive results—tens of thousands of orders in the first 48 hours (the launch reportedly drove ~32,000 new customers), captured about 15% market share within four years, and was acquired by Unilever for $1 billion—demonstrating the measurable impact Moosend’s video-enabled landing pages can help deliver.

Dollar Shave Club

Michale Dubin

Founder