Case Study: The Investment Association achieves a modern, member-focused web portal with Moore-Wilson New Media

The Investment Association manages £9.4 trillion of assets with Moore-Wilson New Media

the investment association, a trade body for UK investment managers, faced challenges with its outdated and difficult-to-navigate website, which had received complaints from its members about its usability. They engaged the vendor Moore-Wilson New Media to design and develop a new, advanced web portal featuring responsive design, improved functionality, and an open-source Drupal CMS.

Moore-Wilson implemented the solution by first conducting in-depth analysis and workshops to understand the needs, followed by building a modern, responsive site with an updated search system and secure member portal. The results included a highly acclaimed launch among members, improved content discoverability, and successful third-party integrations. A strategy for continuous improvement was also established to ensure the site evolves.

The Investment Association