Case Study: ABTA achieves a fully integrated member portal with Moore-Wilson New Media

ABTA improves member search and powers 90% of UK package holidays with Moore-Wilson New Media

ABTA, the UK's largest travel association, needed to upgrade its outdated digital platform and redesign its public-facing website. The challenge involved improving the back-end efficacy while maintaining the critical functionality of its existing 'Consumer' and 'Member' zones. They appointed Moore-Wilson as their lead digital agency to develop a solution that would also boost user engagement and member interaction.

Moore-Wilson implemented a new CMS by replacing the legacy system with a Drupal front-end and a Laravel back-end, giving ABTA more control. The solution included React Instant Search for improved member search, a fully-managed hosting package, and SEO carry-over. Moore-Wilson also assisted with GDPR compliance during the build. The deployment was successful, minimizing impact on members, and ABTA was very satisfied with the outcome, continuing its relationship with Moore-Wilson for ongoing support and improvements.

ABTA