Case Study: @pilates 24/7 Redefines Digital Pilates with Moonward

@pilates 24/7 expands to 40+ franchises with Moonward

The customer, @pilates 24/7, is an Australian health and wellness franchise aiming to make Reformer Pilates more accessible through a hybrid model of in-studio and digital classes. Their challenge was building a scalable international platform to handle live streaming, on-demand content, and studio management tools across multiple countries. Moonward was engaged to provide comprehensive software development services to address this.

Moonward implemented a custom platform with an intuitive mobile interface and robust backend, featuring a class library, goal-oriented programs, and community engagement tools like leaderboards. The solution provided studios with actionable insights and efficient operational tools. As a result, @pilates 24/7 grew to over 40 franchises and 8,800 members, experiencing 88,000+ monthly visits and enabling rapid international expansion.

@pilates 24/7