Case Study: Danny Hindmarsh turns Instagram followers into a thriving audition marketplace with Moonward

Danny Hindmarsh launches Industry Auditions with Moonward and drives 89% user retention

The customer, Danny Hindmarsh, needed to convert a large Instagram following into a thriving online marketplace for stage performance auditions. The vendor, Moonward, addressed this challenge by providing comprehensive branding, UX/UI design, and full-stack development services to build a new digital platform.

Moonward designed and developed iOS and Android applications, plus a web administration product, for Industry Auditions. The solution was highly successful, resulting in a 60% continued engagement rate, 89% user retention, and a product that was 100% self-funded, demonstrating strong market validation and sustainable growth for the customer.

Danny Hindmarsh