Case Study: Half Moon Bay Chamber of Commerce boosts member referrals with Moonstone Interactive website redesign

Half Moon Bay Chamber of Commerce and Visitor Bureau boosts member referrals 590% with Moonstone Interactive

The Half Moon Bay Chamber of Commerce and Visitor Bureau sought a website redesign from Moonstone Interactive to better promote its member businesses and reflect the coastal character of the Northern California town.

Moonstone Interactive designed and developed a new website with a clear information architecture tailored to visitors, members, and potential residents. The solution included a dynamic database for member businesses and events, enhanced by local imagery. This resulted in a massive increase in referrals to members, from 162,000 to 2.65 million, and a dramatic rise in the visitor-to-referral conversion rate. Moonstone Interactive delivered a robust site that significantly reduced customer service costs and acts as a valuable local resource.

Half Moon Bay Chamber of Commerce and Visitor Bureau