Case Study: The Sheridan Story achieves deeper donor relationships with MoonClerk

How The Sheridan Story Uses MoonClerk To Create Deeper Relationships With Donors

The Sheridan Story is a Minnesota nonprofit that closes the weekend food gap for children by delivering bags of food through school programs. Facing the need to deepen donor relationships and reduce reliance on a third‑party donation service that collected payments, branded receipts, and took a larger cut, The Sheridan Story sought a donation platform that supported one‑time and recurring gifts while letting donors designate specific schools or programs. They chose MoonClerk for online donations and customizable payment forms.

MoonClerk provided a clean, donor‑friendly checkout with easy admin controls and recurring transaction capability, allowing The Sheridan Story to link donors directly to school‑ or program‑specific forms. Implementation was fast (about 10 minutes) and new forms can be created in under five minutes, improving operational efficiency and donor experience. By using MoonClerk, The Sheridan Story strengthened donor engagement, improved branding on receipts, and increased the likelihood of completed gifts while simplifying fundraising administration.

The Sheridan Story

Rob Williams

Executive Director