Case Study: Tangelo achieves 40% higher conversion rates with MoonClerk

How Tangelo Used MoonClerk To Improve Its Client’s Conversion Rates 40%

Tangelo, a hybrid strategy-and-technology services firm, needed a simpler, more reliable way to bill clients after discovering their prior payment system’s five-screen checkout and billing bugs were driving high drop-off and costly refunds. Carolina Altamirano, Tangelo’s Director of Marketing, adopted MoonClerk to streamline monthly billing and create easy-to-use payment forms.

Tangelo implemented MoonClerk payment forms and ran an A/B test (using Unbounce) comparing the old 5-screen flow to the MoonClerk form; the MoonClerk option produced 40% more transactions. MoonClerk’s simplicity also reduced reliance on developers, eliminated duplicate-charge issues, and integrated smoothly with tools like MailChimp, improving conversion rates and operational efficiency.

Tangelo

Carolina Altamirano

Director of Marketing