Case Study: Spilled Milk achieves podcast profitability with MoonClerk

How Spilled Milk Turned a Profit on Its Podcast with the Help of MoonClerk

Spilled Milk, a comedy food podcast hosted by Matthew Amster‑Burton and Molly Wizenberg, needed a better way to collect recurring listener support. They were frustrated by PayPal’s limitations—no easy subscriber export, awkward customer experience, and funds stuck in a PayPal balance—so they turned to MoonClerk for a recurring payments/forms solution that would integrate with their website and simplify subscriptions.

MoonClerk proved quick to set up and integrated with their site and MailChimp, auto‑emailing premium links, sending payments straight to their checking account, and providing downloadable reports for tax tracking. As a result, subscriptions now largely manage themselves, Spilled Milk launched a $10/month tier, became profitable after years of effort, and generated enough recurring revenue to hire a part‑time production assistant — all thanks to MoonClerk.

Spilled Milk

Matthew Amster-Burton