Case Study: Great Outdoor Adventure Trips (GOAT) doubles monthly donor base and raises monthly donations 42% with MoonClerk

How GOAT Has Used MoonClerk To Double Its Monthly Donor Base

Great Outdoor Adventure Trips (GOAT) is a nonprofit that takes under-resourced and at-risk kids on outdoor trips and relies on a network of loyal donors to keep programs free. Facing friction with their previous online giving tools—confusing subscription terminology and third‑party account requirements—GOAT turned to MoonClerk for a simpler recurring donation solution.

MoonClerk was implemented as GOAT’s primary recurring-donations platform and integrated into their rebranded monthly giving program, “The Tribe,” so donors give directly through a GOAT-branded experience. As a result, Great Outdoor Adventure Trips increased monthly donations by 42% and nearly doubled its number of monthly donors, while making sign-ups and management far easier for both donors and staff.

Great Outdoor Adventure Trips

Ryan McCrary

Founder and Executive Director