Case Study: Athletic Club improves strategy execution with Mooncamp

How Athletic Club reinvents Strategy Execution in European Football with the help of OKRs and Mooncamp

Athletic Club, a renowned Spanish professional football club, faced the challenge of executing its ambitious strategic plan amidst organizational shifts due to its elected board and the pressures of elite competition. To move beyond simple presentation and reporting, they sought a method to effectively implement their strategy and turned to the OKR framework, utilizing the Mooncamp platform to achieve this.

By implementing Mooncamp, the club streamlined its goal setting and tracking, which improved organizational coherence, transparency, and communication. This solution enabled the effective execution of their strategic plans, fostering a more collaborative and agile management model. As a notable result, Mooncamp helped contribute to a significant 36% increase in revenue from the previous year.

Athletic Club

Raúl Martínez

Chief Strategy Officer