Case Study: Lubrication Engineers improves sales consultant adoption with Moonbase Labs' Consultant Sales Dashboard

Lubrication Engineers replaces 17 reports with Moonbase Labs

Lubrication Engineers, an international lubricant producer, faced a challenge in encouraging adoption of a new CRM system among its sales consultants. The consultants felt the CRM was for monitoring them rather than providing value, and they relied on 17 inefficient weekly reports from accounting and IT to answer their key sales questions. Moonbase Labs was engaged to help create a data-first strategy to overcome these barriers and demonstrate the CRM's value to the sales team.

Moonbase Labs designed and implemented the Consultant Sales Dashboard, a powerful business intelligence tool that condensed all 17 reports into a single, user-friendly, and interactive view. This solution was introduced early to generate excitement and was rolled out in tandem with the new CRM. The result was overwhelming enthusiasm from consultants, immediate value from day one, and deep adoption of the CRM. Moonbase Labs' work also eliminated tedious manual reporting for other departments and established an analytics infrastructure for future growth.

Lubrication Engineers