Moonbase Labs
20 Case Studies
A Moonbase Labs Case Study
Lightning eMotors faced the challenge of persuading fleet managers to transition to all-electric vehicles, a complex decision requiring analysis of numerous factors like routes, capacity, and climate. They enlisted Moonbase Labs to build a tool to simplify this process and demonstrate the viability of electrification.
Moonbase Labs developed an Electric Fleet Simulator that allowed managers to input variables such as distance, payload, and terrain to model a conversion. The simulation produced a detailed impact report on potential savings and tax credits. This tool helped generate qualified leads for Lightning eMotors by capturing interested managers into their marketing funnel and CRM for follow-up by business development.