
MoodMe
25 Case Studies
A MoodMe Case Study
MoodMe has worked with FIFA & Qatar Airways during all phases of the Qatar Smiles Campaign: ideation, development, testing, production, going live & analyzing. Using AI Detection, the user’s journey starts with smile and depending on the gender, a personalized jersey is applied. To immerse the user in augmented reality, we have also animated a 3D mobel of the Airbus 350 with the Qatar Airways brand flying in the sky, as well as incorporating the Doha skyline to change from confetti and daylight to fireworks and nighttime. With the a change in the phone orientation, the Doha background changes with the movement a The user journey starts with a smile, which will prompt the user to create a video selfie and share it to their social media of choice. Once shared, the user will be entered into Qatar’s contest to win an all inclusive trip to Qatar.