FIFA - Customer Case Study

AR filters empower fans to paint their faces with their country’s flag. Twenty-four original Augmented Reality experiences, each with a local touch to resonate with the country’s fans. Selfies were shared > 1.500.000 times on social media by fans before, during, and after the World Cup. AR experiences were instrumental in the user acquisition campaign of a unique Mobile App created for the WC, generating > 1.3 M downloads. Users returned an average of 1.4 times to create selfies and share them. Watch the official teaser of FIFA featuring top football players from most of the 24 participating nations.